Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at weiterlesen…

Agile, Waterfall, Adaptive, Pert, Lean … and Cake

I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY weiterlesen…

Recruiting with Social Media Apps

Always wanted to study in the USA? Well they want you too and are not above using Twitter, Facebook and even SnapChat to let you know it! Realising that the prospective students of today are undoubtly glued to one device or another HE recruiters are looking to entice them through various social media platforms.