Warren Laine-Naida // Online-Marketing, Beratung, Lehre
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CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of „Free“. weiterlesen…
Websites Should be Inclusive User experience. You’ve heard of the term, and like most of us accept it to mean how you feel using a website, or accessing an app on your phone. UX defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. In marketing and sales, it is weiterlesen…
When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their requirements. With the absolutely humungous amount of information on the Web (about 250 billion DVDs worth of data), the ambiguities of human language, flexible location and device usage, and the short-worded weiterlesen…
Last quarter we relaunched four websites in three CMS. The quickest was of course produced (mostly on a train with wonky wlan) in WordPress. I say of course because a WordPress website is simple to build and maintain, normally works for every occasion, and is very cheap to produce. WordPress sites are ubiquitous, much like plain weiterlesen…
Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at weiterlesen…
On May 27 the GDPR/DSGVO took complete effect and our websites will never be the same. The law came into effect all the way back in 2016, but we were given a two-year grace period to bring our websites up to standard. For many people the law came from nowhere and compliance was left to weiterlesen…
I have been giving a lot of WordPress workshops lately, and was wondering what I should write about this month. Looking through my past posts, I saw my Shout out for Drupal and thought it perhaps unfair that I have not written anything about WordPress. So here we are. What is this WordPress CMS anyway? Here is weiterlesen…
When people talk about a Responsive Website, they are usually talking about one that works well on a mobile phone. Responsive means however, that it should work on any size screen. Even larger ones. There are more than 200 (about) different standard size screens from mobile ohones to desktop screens. What about the screens you weiterlesen…
Recently a company relaunched their website. They had a website made for them which is neither responsive nor offers a mobile option off to the side of the desktop version. This company is not a client of ours, but we do know one of the main stakeholders. Interested, we of course asked about the reasoning weiterlesen…
Just exercising our fingers here and getting our thoughts together between support requests. Feel free to jump up and down, cheer, laugh, or bang your head on the desk, or simply raise your eyebrow – as the mood takes you. What is this Drupal CMS anyway? Here is the elevator version. Haberdashery, Sporting Goods, Ladies weiterlesen…